Criton clients can now embed Loop's real-time messaging and ordering functionality into their branded App experience.
The deal follows a similar arrangement with Bubbl, the location-based push notification technology that aids hotels to promote offers and promotions to guests depending on their location.
Criton says the two partnerships mean its client base of hotels, serviced apartments and other holiday destinations can now create affordable branded information apps that will also allow them to communicate directly with their guests and build the customer experience further with localised product offers.
These capabilities will be available as additional functionality beyond the travel, destination information and local recommendations that already exist within the Criton App builder.
Julie Grieve, CEO and founder of Criton Apps, said: "Using digital technologies to enhance the customer experience is vital for all hotel and holiday accommodation businesses. Today's travellers and guests rely on their mobile phones or devices, carrying them everywhere; we simply provide operators of all sizes the ability to create an app for their hotel or apartments that not only acts as a digital concierge, but also allows them to answer guest's questions, resolve any issues in real time, and increase revenue.
"Working with both Benbria and Bubbl has been an absolute pleasure. The level of cooperation and shared vision has meant that we are totally committed to creating an app building service that will have a tremendous impact on the travel sector looking to keep pace with the digitally-savvy guest," she added.
James Geneau, Benbria's head of marketing, said: "Our mission is to help our clients engage their guests and build meaningful relationships using real-time messaging. Ease of use is vital, and what Criton Apps has achieved with its DIY app builder is exactly the kind of like-minded company we want to work with as part of our global omni-channel communications platform."