Summit Schedule

The region's only b2b conference for the serviced apartment, branded residence, aparthotel, corporate accommodation and short-term rental sectors.

Take a 'peek behind the curtain' of London's new and cutting edge, real estate / hospitality and co-working venues.

Wilde Aparthotel by Staycity, Covent Garden (tbc)

Confirmed delegates only.

Limited places available! Registrations will open a month prior to the event.


Confirmed delegates only - email to secure your place.

Grab your mat and join in our first ever serviced apartment yoga class! 

Grab a coffee and a pastry while meeting our exhibitors.

Power breakfast - invite only

Piers Brown, CEO, IHM welcomes everybody.

Piers reviews the last 12 months and looks to the future in conversation with industry titans:


The latest REVPAR and occupancy statistics for serviced apartments and extended stay hotels. Information presented to be based on historical trends and future forecasts with a focus on UK and Europe including Q and A.

  • Presentation: STR

Go see your expert at the genius bar, and take a look at the exhibitors

Demand management, dynamic pricing and direct booking, what's next for GDS, TMC's and OTA's in the 'grab' for distribution inventory?

Leading hotel, aparthotel and serviced apartment developers speak out on their approach to real estate. What are the pros and cons for each?

Investment hub: serviced apartment investors - the 'have invested' v the 'have not invested' and what's 'hot' and what's 'not' from the eyes of investors

Discover something useful for your business and engage with our exhibitors

Break down in to smaller groups for collaborative discussions over a prosecco or two on the following topics:

Beginners guide to blockchain and its potential impact on hospitality

The potential for blockchain to disrupt hotel distribution and more is very real. But how will this nascent technology compete with or complement the existing ecosystem? From advanced loyalty programs to disintermediation strategies, regaining control over room inventory and guest data is one of the main priorities of both branded and independent hotels. Blockchain technology could theoretically guarantee an open door to travel distribution, solving the problem of inventory access at its root: no more minimum volumes required by big players in order to open their APIs and no more exorbitant integration costs. This means close-to-zero cost per guest acquisition for apartments and a less OTA-dependent landscape. What will a blockchain-enabled future look like? What opportunities does blockchain offer hospitality to get closer to the customer?


Design: the apartment of the future

The Smart Home and other on property services: an outline on the 3 smart home contenders, and how Amazon, Google and Apple will revolutionize apartment living. From using these devices to capture guest contact and payment information, to delivering innovative services (grocery and restaurant delivery, property guides, local experiences) to help drive incremental revenues. Examining strategies that leverage these interesting developments and aign managers with some potentially powerful allies in the battle for the guest. Hosted by Alex Nigg, Founder, Properly and Henry Bennett, CEO, Your Welcome


Short term rentals

Legal and GDPR: Who owns the data? hosted by Katten Law


Serviced Apartment Charter - how can the industry drive more awareness?

Effective facility and energy management - led by Frazer Duris, Businesswise Solutions and Alfred Eeltink, Hotel Facility Concepts

Preparing your business for a sale

How to attract the chinese guest.

Serviced apartment operators are seeing a major boost in Chinese visitor numbers, with many avoiding hotels in favour of Serviced Apartments says China Daily

A recent VisitBritain report shows overseas visits from China during the first six months of 2017 were up by 47 per cent compared to 2016 - to a record 115,000. Spending was also at record levels, at £231 million pounds, which was up 54 per cent on the first six months of 2016. Each Chinese visitor spent more than £2,000 pounds on average.

With a population of 1.38 billion people, the Chinese economy growing at 6.7% (source: World Bank) and outbound travel predicted to grow by 10% in 2018, it is a misconception that China is an 'easy' hospitality market - only 6% of the population have passports. We shall discuss how a typical Chinese traveller starts researching for his/her trip and makes the decision/bookings. How can European hoteliers reach out to Chinese travellers despite Google, Facebook, Twitter, YouTube  being banned in China.

hosted by Cho Wong, managing director, Compass Edge Europe.

Day 2

Cho Wong

Compass Edge Europe

Hear from a ground breaking hospitality concept

Afternoon 'happy hour' drinks - well almost, at least 30 minutes to re-energise

With lots of industry conjecture over consumer awareness of the category, we grabbed a video camera and went onto the streets of London to discover what the general public really thinks, and if there has been a change in perception and awareness since 2015 and 2016.

An update on the progress made with the industry Serviced Apartment charter document now endorsed by over 60 brands representing over 350k of worldwide unit inventory.

Topic decided by attendees with speakers selected from audience

The SAS Americas 2017 was a tremendous event and gave great insight into the trends and innovation in the sector- we look forward to London and Dubai!! Well done!!

Terry Green Partner at Katten Muchin Rosenman UK LLP

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