Travel Buyer Forum

The Travel Buyer Think Tank

NEW FOR 2018: Serviced Apartment Summit Europe has teamed up with Buying Business Travel and PA Life to offer a bespoke half day 'debate style' agenda for corporate travel bookers / buyers and Executive assistants exclusively as part of the event, hosted by Serviced Apartment News.

If you’re looking to understand and introduce serviced apartments, extended stay / aparthotels and short term rentals into your travel programme or they are already part of your travel or mobility programme, regardless of your volume of spend, the Travel Buyer Forum is the event for you.

Fast becoming a mainstream hospitality accommodation option, don't miss the opportunity to join your industry colleagues on the morning of July 11th to help upskill your knowledge in this rapidly evolving sector before you get left behind.

Quick-fire debate topics include distribution, guest experience and how to extract best value from a regional, national and global apartment programme.

Attending the event also gives you complimentary access to Serviced Apartment Summit Europe over the 2 days, and the opportunity to make pre-arranged appointments with lots of quality service apartment providers attending.

To request your travel buyer ticket(s) email or telephone +44 (0)20 8340 7989.

No cost overnight accommodation available on application.

Hosted by Mark Harris, Travel Intelligence Network

08:30 - 09:30 Networking breakfast and debate: The best way to buy - direct or indirect

Operator, TMC, Serviced Apartment Agent and corporates debate the pro’s & con’s of direct booking within a managed programme and why choice of distribution channel matters

Travel management company: Rachel Newns, Hotel Product Manager, FCM

Serviced apartment agent: Jo Layton, Managing Director, Group Commercial Sales, The Apartment Service

Distribution: Gwenael Merlin, VP Travel Retailers, Travelport

09:30 - 10:15 MAIN ROOM: Welcome, review and outlook

Piers Brown, CEO, IHM welcomes everybody. Piers reviews the last 12 months and looks to the future in conversation with industry leaders:

Operator - Karim Malak, CEO, Adagio 

Corporate buyer - Jan Jacobsen, Global Accommodation Manager, AIG (Serviced Apartment Awards Buyer of the year)

Distribution - Steve Burns, Managing Director, EMEA / APAC, BridgeStreet

Technology - Jeff Swanson, Managing Director, EMEA - RMS, The Hospitality Cloud

10:15 - 10:45 Whose beds are your travellers sleeping in?

Debate: what’s wrong and right with the hybrid operator/agent model? Does it matter than operators cross-sell each other’s products? The session will look at what corporates need and whether that need is being met.

Hosted by Mark Harris, Travel Intelligence Network

Corporate buyer: Mark Cuschieri, Global Travel Lead, UBS

Corporate buyer: Michael Funnell, VP Travel Services, Barclays 

Serviced apartment agent: Jo Layton, Managing Director, Group Commercial Sales, The Apartment Service

 10:45 - 11:00 Coffee at the genius bar and exhibition

Go see your expert at the genius bar, and take a look at the exhibitors

11:00 - 11:45 What should the guest experience look like

There’s lots of talk about Guest Experience, but what does best practice look like, who delivers it, and does it matter anyway? One speaker will put the case that value for money is always top priority.

Hosted by Jade Burke, Editor, PA Life in conversation with

Simon Morrison, CEO, Select Apartments

Sandy Chander, PA to Ricky Martin and communications & marketing officer at Hyper Recruitment Solutions Ltd (HRS)

Declan Halton-Woodward, EA to the CEO of Handelsbanken Wealth & Heartwood Investment Management

11:45 - 12:30  Short term rentals - travel buyers friends or foes?

Debate: Airbnb is gaining traction in business travel, so why can’t serviced apartment operators accept they are here to stay? Two travel buyers with contrasting views will lead the debate on whether the disruptors have a place in managed travel.

Matt Parsons, Editor, Buying Business Travel in conversation with

Helen Jefferys, Travel Service Manager, PricewaterhouseCoopers

12:30 - 13:00 Serviced Apartments 2025

Corporate buyers, operators and agents put forward their future visions for what serviced apartments, extended stay / aparthotels, short term rental products and amenities should look like by 2025, how they will be sourced and how the supply chain will benefit.

Hosted by Mark Harris, Travel Intelligence Network in conversation with

Rachel Newns, Hotel Product Manager, FCM

Gary Lewis, Director and owner, Cornflake

James Swift, Co-founder, UrbanStay

13:00 - 14:15 Discovery lunch

Discover something useful for your business and engage with our exhibitors

14:15 onwards  Free time to discover more at Serviced Apartment Summit Europe

Why attend?

  • Discover brands’ plans for future product, amenity and guest experience innovation
  • Debate the best ways to leverage incremental savings
  • Explain what operators need to do differently or better to win more business
  • Share best practice and solutions with other travel managers and bookers
  • Debate how serviced apartments, aparthotels and short term rentals need to evolve to meet business users' needs
  • Save time and control your appointment schedule

No cost tickets are exclusively for travel buyers and executive assistants who book corporate travel.

All other attendees wishing to access this event will be required to purchase the premium SAS Europe ticket(s) to gain admittance. 


Travel Buyer Forum

"This is a wonderful conference. Coming from the US, it gives us exposure to operators and potential partners here in Europe that we wouldn’t normally have access to. We’re looking for some likeminded partners and there are some really great ones here at the conference."

Ken Brown, VP global solutions, Furnished Quarters

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