Ally Northfield

Revenue by Design

Ally Northfield

Managing Director

Ally is the co -founder of Revenue by Design and specialises in creating and managing profit optimising revenue management strategies, designed to unleash trapped profitability in hotels, and reduce cost of sale through smart third-party management  

Ally has spent much of her career travelling the world, creating and developing marketing, distribution and revenue management strategies focused on driving profit for independent hotels, hotel groups and the tourism industry. She offers her skills to industry associations and has held board positions with HEDNA, and currently serves on the Revenue Management Committee for HOSPA, and on the advisory council for HFTP Europe. She is regularly asked to contribute to industry thought leadership discussions and is a published author writing articles for Hotel Executive, Hotels Magazine and White Papers for HEDNA and ETOA. 

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"I’ve really enjoyed the conference. It’s my first time here so it’s great to meet other serviced apartment companies, to discuss future opportunities and what we can do together to make the sector more well known"

Ilkka Ylilauri, Director, Forenom

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