Dimitrios Buhalis

Bournemouth University

Dimitrios Buhalis

Head of Department of Tourism and Hospitality, Faculty of Management

Professor Dimitrios Buhalis is the Head of Department Tourism and Hospitality, Director of the eTourism Lab and Deputy Director of the International Centre for Tourism and Hospitality Research, at Bournemouth University in England. In 2018 Bournemouth University was ranked 8th in the QS World University Rankings for Hospitality & Leisure Management. He is also the First Vice President of the International Academy for the Study of Tourism, an Executive Board Member of the United Nations World Tourism Organisation (UNWTO) Affiliate Members and the Editor in Chief of the most established Journal in Tourism: Tourism Review

He is a Strategic Management and Marketing expert with specialisation in Information Communication Technology applications in the Tourism, Travel, Hospitality and Leisure industries. His research area is cutting across a number of disciplines and is looking into adoption of innovations for creating value for both consumers and organisations. Current research focus includes Smart Tourism, SoCoMo Marketing (Social media Context and Mobile Marketing), Augmented Reality, Experience management and Personalisation, Reputation and Social Media Strategies, Accessible and Special Diet (Alergens) Tourism. Buhalis work is referenced widely and he is the 3rd most cited for tourism and 1st most cited for hospitality Google Scholar with more than 27000 citations and h-index 71.

Dimitrios is still an active tourism practitioner, cocreating innovations and reengineering business process with a range of organisations around the world. He has been advising Aliathon Holiday Village in Cyprus, Hotel Icon in Hong Kong on strategic marketing and customer experiences as well as social media engagement. He has also been advising private sector organisations such TUI, Pestana, Opodo.com, YouTravel.com on the strategic aspects of their business. Since 2017 he is also Adviser to the President of Dusit Thani College in Thailand.

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"It’s great, I’ve been really pleased. My favourite parts of the conference are when you’re getting data and really good insights in to what’s going on in the market."

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