Saar Sharon

West Ridge Asset Management

Saar Sharon

Managing Director

West Ridge Asset Management was founded in 2016 by Saar as a boutique hotel and real estate advisory serving key relationships with focus on transactions, asset management, advisory and funding. Since its inception in October 2016 WRAM has committed clients’ funds to purchase four hotels valued in excess of £1.6bn and advised on acquisition in excess of 2.7bn.

Prior to West Ridge Asset Management, Saar was the CEO of Leonardo Hotels in the UK.

For the last 20 years, Saar has worked with investors, asset managers and developers on investment and disposals of hotels in excess of €4bn. Saar held positions of VP Asset Management at PPHE Hotels and SVP Investment Sales at Jones Lang LaSalle Hotels.

Saar holds an MBA in International Hospitality Management from Ecole hoteliere de Lausanne, An LLM in international Taxation from the Hebrew University and an LLB with Honours from Sussex University.

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"I’ve really enjoyed the conference. It’s my first time here so it’s great to meet other serviced apartment companies, to discuss future opportunities and what we can do together to make the sector more well known"

Ilkka Ylilauri, Director, Forenom

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